KEEP COOL DRINK FRESH
"Wine is fun! Don't take it so seriously!"
It's definitely the cool thing for snobs to say in food magazines, but is anyone really trying to make wine fun?
Yonah Mountain Vineyard is.
Social Media Management
DOWN FOR WHATEVER
Yonah came to GENTLEMAN with a very simple idea: What if we sourced great but affordable juice, finished it in Georgia and made a fun wine for fun people?
We jumped at the opportunity and Young American was born, down for whatever.
I WANT THE YOUNG AMERICAN
The folks at Yonah are great people who can't help but make good wine, and Young American is no exception. It was very important, however, that the brand and packaging be accessible. Not in that patronizing grocery-store-cool-bottle-with-a-swear-word kind of way, but in a genuinely fun and youthful kind of way, you know? Effortlessly cool and just a little bit reckless.
"The wine should be good, but we also want people to feel comfortable pouring it into a solo cup," said the client, "or throwing a few bottles in a cooler with beer. It's party wine."
"We might have made the packaging look too fun ," said GENTLEMAN.