Young American Red and White Party.jpg
 

YOUNG AMERICAN


KEEP COOL DRINK FRESH


"Wine is fun! Don't take it so seriously!"

It's definitely the cool thing for snobs to say in food magazines, but is anyone really trying to make wine fun? 

Yonah Mountain Vineyard is. 

 

DELIVERABLES:

Naming
Visual Identity
Package Design

Brand Strategy
Positioning
Social Media Management
Web Design
Merchandise
Photography

Young American Fridge.jpg
 
Young American Red Party.jpg
IG.jpg

DOWN FOR WHATEVER


Yonah came to GENTLEMAN with a very simple idea: What if we sourced great but affordable juice, finished it in Georgia and made a fun wine for fun people?

We jumped at the opportunity and Young American was born, down for whatever.

 
 
Young American White iso.jpg
bowie.jpg

I WANT THE YOUNG AMERICAN

The folks at Yonah are great people who can't help but make good wine, and Young American is no exception. It was very important, however, that the brand and packaging be accessible. Not in that patronizing grocery-store-cool-bottle-with-a-swear-word kind of way, but in a genuinely fun and youthful kind of way, you know? Effortlessly cool and just a little bit reckless. 

 
Young American Rose Lockup.jpg
Young American shadows.jpg
Young American Eagle.gif
Young American Pool.jpg
Young American Tops.jpg
Young American Truck.jpg
Young American Shattered.jpg
 

PARTY WINE

"The wine should be good, but we also want people to feel comfortable pouring it into a solo cup," said the client, "or throwing a few bottles in a cooler with beer. It's party wine."

"We might have made the packaging look too fun ," said GENTLEMAN.