THE BITTER SOUTHERNER
KEEPING IT REAL
The Bitter Southerner is an online magazine about the American South — real stories about the real South. Since its debut in 2013, the Bitter Southerner has been a beacon of Southern journalism, garnering the attention of Forbes, NPR and The New York Times, as well as awards from the James Beard Foundation and Southern Foodways Alliance.
In 2015, the fast-growing media outlet hired the GENTLEMAN team to collectively assume the mantle of Bitter Southerner Creative Director (and design department), a post we'd report to until the end of 2017.
Over our two year residency with the Bitter Southerner, we contributed editorial design and illustrations to over 100 weekly long format stories as well as numerable columns, articles and paid content features.
PURCHASES FUND PURPOSE
In order to compensate the online magazine's many contract contributors and ensure the site not resort to a traditional ad-heavy user interface, GENTLEMAN lead the Bitter Southerner in building a more robust General Store as well as designing revenue-generating propriety merchandise for it.
PUSHING THE LIMIT
The Bitter Southerner's established platform and audience provided us an incredible opportunity to push online editorial design. We constantly explored techniques and presentations to create a more natural, tactile experience in this digital story-telling medium.