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TICONDEROGA CLUB


FAMOUS FOR NOTHING

What is Ticonderoga? A question asked by all new members and honored guests. Ticonderoga: a place of meeting, of congregation, of plots and schemes; a place of boisterous drinking and grateful dining, of revelry, revelation, revolution; a home for friends and wayward strangers. Ticonderoga: the club to which any of striving soul and honest heart are welcome to join.

Gentleman has worked with Ticonderoga Club, located in Atlanta's Krog Street Market, since its inception, crafting an identity that is hard to classify but instantly familiar... and infinitely moreish. 

 

DELIVERABLES:

Naming
Visual Identity
Brand Strategy
Positioning
Social Media Management
Web Design
Menu Design
Interior Design
Merchandise
Brand Maintenance
Photography

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NEVER WEDNESDAY

The Ticonderoga Club brand does not have guidelines. It does not have a style sheet or usage instructions. It is a living, breathing thing. It is allowed to mutate and change with season or management temperament. It's always friendly, though. And it might have a fever.

 
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ALL BELLS, NO WHISTLES

There is something about Ticonderoga Club that is so comfortable, so reassuring, so homey and a maybe a little scary... and that is entirely by design. 

 

 

CREDITS

Architecture AI3
Bar Gilding Squared Away Signs